Product Manager · B2B SaaS
Zoho CRM, CPQ & Revenue Ops
5 years of full-stack engineering at Zoho Corporation, owning the Zoho CRM CPQ configurator and dynamic pricing engine used by 3,000+ B2B businesses globally. I write PRDs, run discovery, prototype AI layers, and have published product strategy that reached a funded startup CEO within 48 hours.
About
I spent 5 years at Zoho Corporation as the sole engineering representative in product discovery sessions for Zoho CRM CPQ, effectively functioning as a co-PM while owning the CPQ configurator end-to-end. That is where I built the instinct most PMs acquire years into the role.
I write PRDs, not just specs. I run discovery workshops, prototype in Lovable and Claude Code before the first stakeholder meeting, and have cut 3-week requirement cycles down to 1 week by introducing structured discovery templates across Sales, Operations, and Customer Success.
My published product strategy for SimplyInsured, a $7.7M funded US health insurtech, reached the company CEO within 48 hours. That is the level of thinking I bring to every product problem.
Product
AI & Prototyping
Technical
Domain
Languages
Experience
Strategy & Projects
Product Teardown & Strategy
Analysed a $7.7M VC-funded US health insurtech and identified the gap between plan discovery and decision intelligence. Proposed a 3-pillar roadmap (Recommendation Engine, Renewal Intelligence, Financial Dashboard) with a north star metric, competitive analysis vs Gusto and Rippling, and a 12-month execution plan. Prototyped the recommendation UX in Lovable before publishing.
Product Strategy & MVP Scoping
Led product strategy for a local-first credit card analytics tool that delivers reward optimisation via PDF statements with no credential access. Scoped a Phase 1 MVP and built a progressive automation ladder that moves from manual upload to regulated Account Aggregator flows without compromising user trust.
Design & Communication Essay
A deep dive into how typography quietly shapes clarity, hierarchy, and trust in every product interface. Written for PMs and founders who treat type as decoration rather than a core UX decision, with practical rules I apply to my own PRDs and strategy docs.
AI Prototype · Zoho CRM CPQ
Prototyped an AI-powered product recommendation engine inside Zoho CRM CPQ in under 2 weeks using Claude Code and Replit AI. Reduced manual configuration steps by about 40% in internal testing. Pitched to leadership and approved for roadmap consideration.
Platform Engineering to Product Impact
Built a 0 to 1 financial analytics platform for 5 business units on Hybrid Cloud and Google Anthos. Integrated natural language querying so non-technical finance teams could self-serve data without analyst support, cutting ad-hoc reporting requests by about 30%.
Who I am when I log off
I get energised by depth across different domains. While I am shipping products at Zoho, I am equally invested in reading, writing, crocheting, puzzling, and occasionally arguing my way through a family dinner.
Other hobbies include irritating my brother, testing my mom's patience, and arguing with my dad. Guilty pleasures are gossip threads on Reddit, trashy TV, and eating so enthusiastically that I can probably name the best spots in any area I have been to.
The best product insights, in my experience, come from living with diverse experiences and not just talking to users.
Contact
Open to PM-1 and PM-2 roles and founding PM opportunities in B2B SaaS.
Chennai, India · +91 88258 55609 · payalprakash.shah@gmail.com